About BlueRock CFO
BlueRock CFO was founded with one mission: to help small business owners lead with clarity—not confusion. Too often, entrepreneurs work tirelessly but struggle to turn their effort into sustainable growth. That’s where we come in.
We provide high-impact CFO advisory services designed to become a roadmap for growth. We deliver the insight, structure, and support business owners need to make smart financial decisions.
Whether you're aiming to streamline your operations, get your cash flow under control, or plan for what’s next, we’ll help you turn your finances into a clear, actionable scoreboard.
Our Founder
Edgar Morales is a proud University of Florida alum with extensive experience in accounting and financial management in the construction and education sectors. Throughout his career, he saw how even the most driven business owners lacked the financial structures and insights needed to grow their businesses.
Combining strategic thinking with a deep understanding of financial operations, Edgar founded BlueRock CFO to bridge that gap—bringing big-picture financial leadership to small businesses that deserve it.
We want to see your business grow and succeed.
“We enable our clients to achieve their goals with confidence and peace of mind.”
- Edgar Morales, Owner & CFO Advisor BlueRock CFO
Our Values
Integrity
We uphold the highest standards of integrity and transparency in every aspect of our work.
Excellence
We leverage cutting-edge technology and innovative solutions to deliver exceptional services that are accurate and reliable.
Relationships
We lead with relationships—building trust, understanding your vision, and growing together.
Dedication to Growth
We are passionately dedicated to the growth and success of every client we serve.